We know that this world holds the most value when it comes to compelling or brainwashing people. Did you know about the iPhone before you read or heard about it? No, we were all innocent people before doing anything, right before we heard it. But this thing is also a blessing as it gives us that extra knowledge which we long in our moments of despair
What Is Content Marketing?
t is a type of marketing. But hey, let’s call it a modern and new type of marketing which is done by sharing blogs, products or anything someone has made or created. It does not have the power to promote a brand but it can easily touch that stimulus in people which will produce that hint of interest in them. When people read about something on blogs, they are most likely to try it out because they trust and have a connection with that specific blog. It is fair to say that content marketing is the new and probably the best way of marketing indirectly and we don’t even realize how important it is.
A quote which describes content marketing the best goes like:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action
Content marketing institute
Benefits Of Content Marketing
There are a lot of benefits which take this to work like a charm, but the three of them are the ones which make it soar high. Content marketing is good for you, we know that, but hey, it plays a vital role in the favors of your customers too. The information they deserve gets to them easily.
The three benefits are:
You gain customers who give you nothing but loyalty and consistency.
Content marketing helps you increase your sales.
It also plays a tremendous role in saving cost.
Who Is Content Marketing Being Used By?
As mentioned above, content marketing is the new sexy of the internet marketing. With that being said, who do you think uses this form of marketing? Wait a second, you are about to know some very famous and leading brands who hold the hand of content marketing as they walk the face of the internet, and maybe then you will understand how important it is.
P&G, Microsoft, Cisco Systems, and John Deere all started with small businesses and these well-known brands are now living in one-person shops. But why do you think they do this? Because definitely it works in their favor hence, they are successful, popular and well established.
It is high time that we realize the importance of things in the developed and fast-moving world and adapt to change, or else we will be left behind like all those brands and companies, who thought they had it all, but didn’t really plan anything through. Content marketing is the best way you can build interest in people these days and trust me it can do wonders. But this can only be done if your content has the structure, tone and strength for us. Let us help strengthen your content.
Have you ever wondered why you never get what you search for on the search engines, even when it is google? It has everything to do with the user’s search query and how the search engine has ranked the pages according to that query of yours. I found exactly what I was looking for on the 11th page once and trust me I didn’t like it.
What is White Hat SEO?
White hat SEO is the form of tactics and how they are in legal and acceptable line with the terms and conditions of many search engines, with the mother of all, google. It is basically the opposite or antonym of Black hat SEO. For the most part, white hat SEO alludes to any training that improves your inquiry rankings on a search engine results page (SERP) while keeping up the trustworthiness of your site and remaining inside the search engines terms and condition. These strategies remain inside the limits as characterized by Google. Examples on the face of internet of white cap SEO include:
Offering quality substance and administrations
Quick site stacking times and versatile kind disposition
Utilizing distinct, watchword rich meta labels
Making your site simple to explore
There are many strategies that make your white hat SEO work, let’s take a look on them.
The Skyscraper Technique
The skyscraper technique is the easiest to get your hands on and it supports white hat like a charm. All you have to do first is look for all the results that come on the first page with great ranking on the search engine. Read all about it and see what makes them shine. And the last step includes taking notes of whatever they had on their blog or website and making a similar content just like theirs. But keep this one thing in mind that you have to make it look better than theirs.
Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.
Jill Whalen
Guest Posting Strategy
This is the nice way to enhance your white hat SEO skills which lie deep in you. This one comes with two different options. Either you can maintain a relationship with a different blogger who would post your content on their blog, but for this you will have to make sure that the blog has something in common with you. Apparently, nobody will accept it if you don’t offer anything similar to their posts.
The other way is you can publish guest posts on authority sites in your niche. But remember, this should be done very carefully because both the options are very different to each other and Google has the authority to penalize your website if something goes wrong.
Keeping everything in mind is a great way to get started getting known, but just know that the keyword importance, which may sound too old now, still holds the same value and power for you to soar high. So, get up and march on your journey of getting known because no one does it better than you.