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Category: Content Writing

Content WritingMarketing
November 10, 2020

Viral marketing: Is your Content worth getting viral?

What is Viral marketing?

Viral marketing is a way to increase awareness and potential sales of a brand or product, and this information can spread rapidly from person to person. The idea is that users choose what they want to share. Social networks are a natural habitat for this type of marketing because of their speed and ease of sharing. The most common examples today are making emotional, stunning, fun or unique YouTube videos and then posting them on Facebook, Twitter and other channels.

However, viral contamination can be a double-edged sword. It is important to remember that in this activity most controls are in the hands of users and there is a risk of misunderstanding or fake messages. On the other hand, successful viral campaigns can have a surprising effect on brand performance.

How does it work?

Theoretically, viral marketing campaigns are very simple. Create videos and other types of content that appeal to your goals, and publish and promote them online. All you can do is wait for the fuses to blow, and then users will start sharing wildly. In some cases, viral transmission occurs by accident. For example, videos uploaded by private users have suddenly become popular and spread over the Internet.

There are two visible or hidden video branding strategies. In the first case, the user notices that the user is viewing ads or branded content from the beginning, while in the second case, the brand interaction is hidden and only displayed later. When using confidential marketing techniques, be careful to deceive, (we never want to do that) as viral activity can cause adverse effects. Whichever strategy we choose, remember that you won’t be “spammed” or stuck with content. The best strategy is not to find the news over and over, but to find the right time and place, and then start the protections and spread of you viral.

Mind-boggling advantages

  1. One of the features of viral marketing is that users make up a large part of the brand’s work. This significantly reduces distribution costs. No need to buy advertising or image space.
  2. If we really stand out in terms of creativity, we create amazing content for users to decide to share the content and establish a personal connection with your brand. Undoubtedly, this is a very strong brand and awareness tool.
  3. Viral videos on the Internet can be made available to millions of viewers around the world without expensive or extra effort. As a result, even small companies and individuals can become very viral.
  4. Viral marketing reduces the likelihood of brand intervention when social network users decide to participate and share the content. As a result, brand perception and interaction are much better than more traditional ad form.

The viral marketing seeds have already been sown and you can come along with me on this journey.

Ken Poirot

Last Words

There are many other reasons why viral marketing is the star of this world but let’s keep it stuck this way for now and see the magic of this shinning armor spread-out.

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Content Writing
August 31, 2020

Importance Of Marketing Great Content

We know that this world holds the most value when it comes to compelling or brainwashing people. Did you know about the iPhone before you read or heard about it? No, we were all innocent people before doing anything, right before we heard it. But this thing is also a blessing as it gives us that extra knowledge which we long in our moments of despair

What Is Content Marketing?

t is a type of marketing. But hey, let’s call it a modern and new type of marketing which is done by sharing blogs, products or anything someone has made or created. It does not have the power to promote a brand but it can easily touch that stimulus in people which will produce that hint of interest in them. When people read about something on blogs, they are most likely to try it out because they trust and have a connection with that specific blog. It is fair to say that content marketing is the new and probably the best way of marketing indirectly and we don’t even realize how important it is.

A quote which describes content marketing the best goes like:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action

Content marketing institute

Benefits Of Content Marketing

There are a lot of benefits which take this to work like a charm, but the three of them are the ones which make it soar high. Content marketing is good for you, we know that, but hey, it plays a vital role in the favors of your customers too. The information they deserve gets to them easily.

The three benefits are:

  • You gain customers who give you nothing but loyalty and consistency.
  • Content marketing helps you increase your sales. 
  • It also plays a tremendous role in saving cost. 

Who Is Content Marketing Being Used By?

As mentioned above, content marketing is the new sexy of the internet marketing. With that being said, who do you think uses this form of marketing? Wait a second, you are about to know some very famous and leading brands who hold the hand of content marketing as they walk the face of the internet, and maybe then you will understand how important it is. 

P&G, Microsoft, Cisco Systems, and John Deere all started with small businesses and these well-known brands are now living in one-person shops. But why do you think they do this? Because definitely it works in their favor hence, they are successful, popular and well established.

It is high time that we realize the importance of things in the developed and fast-moving world and adapt to change, or else we will be left behind like all those brands and companies, who thought they had it all, but didn’t really plan anything through. Content marketing is the best way you can build interest in people these days and trust me it can do wonders. But this can only be done if your content has the structure, tone and strength for us. Let us help strengthen your content. 

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Content WritingCV/Resume
August 18, 2020

A Little Investment Can Help You Get That Job and Customers Leads

Starting with application code built for a specific CMS, the process of transforming it to CMS-agnostic is what, in this article, I will call “abstracting code”. The more abstract the code is, the more it can be re-used to work with…

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Content Writing
August 9, 2020

Why Is Proper Content Writing Important?

The Ultimate Weapon – Content Writing

We tend to mix many types of writings with content writing. When we talk about creative things like stories and essays – they never fall in the category of the one we are talking about. It is fair to say that Content writing is the process of planning, creating, and editing web content, typically for digital marketing purposes. It can include blog posts and articles, video and podcast scripts, platform-specific content (such as Twitter tweets and text). Post it on Reddit.

The Importance Of Content Writing In This Generation

Talking about this generation, we can say that we move on the digital world as fast as we move our way out of toxic friends (pun intended). To make our name in the generation of high technology and everything being digital, it is important that we provide content that fits and fall upon the audience we target.

 Consistent, engaging, high-quality content will have a greater impact on your target audience than any other way. Content creation allows brands to build awareness and take them up the ladder of success. Consistency, especially in brand communication, is one of the key factors for the growth and success of the business. When creating content, you will definitely benefit from it if you have a unique, recognizable voice, style and message across all channels.

Research shows that to keep customers satisfied, you need to be consistent in all aspects of your business. Emphasize the importance of content writing. Written content not only helps the audience interact and build relationships with the brand, but also covers all aspects of the business. If I could type this in all CAPS to highlight my emphasis, I would but that is not how it works – Content writing affects social media marketing efforts, websites, and print media. By maintaining a certain style and sound, you will ultimately support your brand and this is what most of us forget.

Writing isn’t about using big words to impress. It’s about using simple words in an impressive way.

Sierra Bailey

Final Note

These days more and more companies increase their budgets by focusing on new types of content marketing, and they are smart enough to do this because they know that this is the way to maximize the efficiency of content writing. Increasing viewer retention is one of the main benefits of content writing. This way it can create a positive experience for your customers and encourage them to return to your company. Bottomline, Make sure you continually improve your brand message and attract audiences in new and interesting ways.

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