Category: Marketing

Social media marketing: is it the best marketing channel?

Social media marketing uses social networks to connect with audiences, build brands, increase sales, and increase website traffic. This includes posting rich content to social network profiles, listening and attracting subscribers, analyzing results, and advertising on social networks.

YOUTUBE IS THE SECOND MOST USED SEARCH ENGINE: WHY?

SEO services are in great demand in all areas. Business owners can quickly attract customers on all platforms. The strategy is valid for every business in every field. If you have been offering SEO services for a while, you can easily identify a market segment. Where do you get the most customers? Are they all in the same industry? If all customers in your portfolio belong to the same sector or sector, you should pay more attention to this sector

HOW MUCH SHOULD I SPEND ON MARKETING?

SEO services are in great demand in all areas. Business owners can quickly attract customers on all platforms. The strategy is valid for every business in every field. If you have been offering SEO services for a while, you can easily identify a market segment. Where do you get the most customers? Are they all in the same industry? If all customers in your portfolio belong to the same sector or sector, you should pay more attention to this sector

Viral marketing: Is your Content worth getting viral?

What is Viral marketing?

Viral marketing is a way to increase awareness and potential sales of a brand or product, and this information can spread rapidly from person to person. The idea is that users choose what they want to share. Social networks are a natural habitat for this type of marketing because of their speed and ease of sharing. The most common examples today are making emotional, stunning, fun or unique YouTube videos and then posting them on Facebook, Twitter and other channels.

However, viral contamination can be a double-edged sword. It is important to remember that in this activity most controls are in the hands of users and there is a risk of misunderstanding or fake messages. On the other hand, successful viral campaigns can have a surprising effect on brand performance.

How does it work?

Theoretically, viral marketing campaigns are very simple. Create videos and other types of content that appeal to your goals, and publish and promote them online. All you can do is wait for the fuses to blow, and then users will start sharing wildly. In some cases, viral transmission occurs by accident. For example, videos uploaded by private users have suddenly become popular and spread over the Internet.

There are two visible or hidden video branding strategies. In the first case, the user notices that the user is viewing ads or branded content from the beginning, while in the second case, the brand interaction is hidden and only displayed later. When using confidential marketing techniques, be careful to deceive, (we never want to do that) as viral activity can cause adverse effects. Whichever strategy we choose, remember that you won’t be “spammed” or stuck with content. The best strategy is not to find the news over and over, but to find the right time and place, and then start the protections and spread of you viral.

Mind-boggling advantages

  1. One of the features of viral marketing is that users make up a large part of the brand’s work. This significantly reduces distribution costs. No need to buy advertising or image space.
  2. If we really stand out in terms of creativity, we create amazing content for users to decide to share the content and establish a personal connection with your brand. Undoubtedly, this is a very strong brand and awareness tool.
  3. Viral videos on the Internet can be made available to millions of viewers around the world without expensive or extra effort. As a result, even small companies and individuals can become very viral.
  4. Viral marketing reduces the likelihood of brand intervention when social network users decide to participate and share the content. As a result, brand perception and interaction are much better than more traditional ad form.

The viral marketing seeds have already been sown and you can come along with me on this journey.

Ken Poirot

Last Words

There are many other reasons why viral marketing is the star of this world but let’s keep it stuck this way for now and see the magic of this shinning armor spread-out.

How To Use Twitter For Marketing

Whatever your marketing goals are, Twitter is definitely a powerful tool that can help you achieve those goals and grow your business on social medias.

What does SWOT stand for in marketing? Make one now

No matter how much of a pro you think you are at something, there is always one thing which we never looked into – and this one thing always get us into trouble. Imagine washing all the dishes and placing them on a rack only to let them fall at the end. Why did you think they fell? Well, because you didn’t think through their arrangement. Same is the case of marketing. If you don’t follow the analysis of SWOT, you’ll likely be living under a rock and won’t get any fruitful outcomes.

Definition

SWOT is an acronym used by business owners to identify their strengths and weaknesses, business opportunities and threats. The term may apply to marketing. Managers see strengths and weaknesses as internal factors and opportunities as external factors. This means that companies can have a direct impact, which can affect their strengths and weaknesses, and improve their way of working. Opportunities and threats are external and companies have little control over the factors that make up these factors.

S for Strength

Strength is the company’s internal factor. These are opportunities and resources that your business needs to give you a competitive advantage. It is important to be aware of this. This way, you can continue to make the best out of your marketing strategies and earn money from where you do well. Examples of marketing SWOT analysis are brand awareness, brand loyalty, a reliable customer base, good packaging and optimized website content.

W for Weakness

Weakness is a bad internal factor. Since some companies do not want to know about these developments, it is difficult to detect flaws. You can’t reveal your weaknesses if you don’t look for them, but as long as you know them, you can take steps to improve them. Examples of weakness include thinking that you offer similar products in extreme markets or getting unreliable services in job offers or nor being as compatible to your competitors.

O for Opportunity

Opportunities are external factors that can be used. At SWOT, this is probably the most profitable area to learn marketing. These are the steps your company takes to improve its position in the market. If competitors make mistakes or defects in their products, this is a great opportunity to attract customers who want to capture market share and turn it into a brand. Opportunities can be more subtle, so it is important to keep up with company’s marketing news and current event news.

 

T for Threats

The SWOT marketing threat can show how vulnerable a company is to its competitors and industry’s external factors. Threats are areas you want to monitor; I mean closely monitor. Examples of threats include traditional advertising (such as publishing, signage and printing), search engine optimization, pay-per-click advertising, social networking, print and digital Internet capabilities. To counteract this threat, it is important to determine whether the adaptation of this strategy is the right step for a marketing company or will it make you drop down more.