What is Viral marketing?
Viral marketing is a way to increase awareness and potential sales of a brand or product, and this information can spread rapidly from person to person. The idea is that users choose what they want to share. Social networks are a natural habitat for this type of marketing because of their speed and ease of sharing. The most common examples today are making emotional, stunning, fun or unique YouTube videos and then posting them on Facebook, Twitter and other channels.
However, viral contamination can be a double-edged sword. It is important to remember that in this activity most controls are in the hands of users and there is a risk of misunderstanding or fake messages. On the other hand, successful viral campaigns can have a surprising effect on brand performance.
How does it work?
Theoretically, viral marketing campaigns are very simple. Create videos and other types of content that appeal to your goals, and publish and promote them online. All you can do is wait for the fuses to blow, and then users will start sharing wildly. In some cases, viral transmission occurs by accident. For example, videos uploaded by private users have suddenly become popular and spread over the Internet.
There are two visible or hidden video branding strategies. In the first case, the user notices that the user is viewing ads or branded content from the beginning, while in the second case, the brand interaction is hidden and only displayed later. When using confidential marketing techniques, be careful to deceive, (we never want to do that) as viral activity can cause adverse effects. Whichever strategy we choose, remember that you won’t be “spammed” or stuck with content. The best strategy is not to find the news over and over, but to find the right time and place, and then start the protections and spread of you viral.
- One of the features of viral marketing is that users make up a large part of the brand’s work. This significantly reduces distribution costs. No need to buy advertising or image space.
- If we really stand out in terms of creativity, we create amazing content for users to decide to share the content and establish a personal connection with your brand. Undoubtedly, this is a very strong brand and awareness tool.
- Viral videos on the Internet can be made available to millions of viewers around the world without expensive or extra effort. As a result, even small companies and individuals can become very viral.
- Viral marketing reduces the likelihood of brand intervention when social network users decide to participate and share the content. As a result, brand perception and interaction are much better than more traditional ad form.
The viral marketing seeds have already been sown and you can come along with me on this journey.
There are many other reasons why viral marketing is the star of this world but let’s keep it stuck this way for now and see the magic of this shinning armor spread-out.