Marketing
How To Use Twitter For Marketing
October 28, 2020by Hafsa Khan
Did you know that there is a slightly more chance of remembering what you see on Twitter than browsing it online? With 338 million active users per month and 145 million daily active users, marketing your business using Twitter is considered to be a smart decision. Twitter marketing has proven to be an excellent marketing tool, especially for small businesses that want to target local customers. If used strategically, Twitter can help you engage with your customers, expand your reach, grow your brand, and help you to reach potential customers.
But the real questions are: What is Twitter marketing? How to use Twitter for marketing? Do you want to make your brand more humane? What do you want to do with new products? Do you want to offer fast customer support? Whatever your marketing goals are, Twitter is definitely a powerful tool that can help you achieve those goals and grow your business on social medias.
What is Twitter Marketing?
Twitter Marketing is a strategy which is designed to create, publicize and distribute content for your buyer roles, audiences and followers through social media platforms. The purpose of such a strategy is to attract new followers and potential customers, increase conversions, enhance brand awareness and boosting sales. Twitter is an excellent marketing tool for many reasons. It’s free, can help you to share and promote your brand content in seconds, expand your reach. It can also provide fast customer service and support, can be used as a search engine tool to search for competitors and marketing content, and determine the strategies you can use. It can be used as a search engine tool to help potential customers find and understand your company, in addition it makes it easier to be able to chat with followers, share company updates, and engage with your audience.
Now that we understand Twitter’s marketing strategy and the uniqueness of the platform, let’s take a look at how Twitter is used in marketing your business. These tips can help you increase conversions, build lasting relationships with your followers, and increase brand awareness.
How to use Twitter for Marketing?
Twitter marketing is a well-designed strategy, which is the cornerstone of success and distinguishes the most influential brands from other brands on Twitter. Without a clear plan or without clearly understanding how activities can help your organization achieve its goals, you will only be wasting your valuable time and money. It is difficult to prove your successes if you need to evaluate your performance. Here is the list of things, that will help you grow your marketing with twitter:
Branding and personalizing your profile
This may sound like an easy task? but you will be surprised to see that many people and businesses don’t even take time to put anything else, other than their brand name – and end up in smoke.
Your Twitter profile is your first impression. So why not try to impress your audience in first look? Your profile plays an important role in people’s decisions. One look at your profile, and the audience can decide if they are interested to look further. So, be sure to take the time to complete your Twitter profile.
Establish your business community
If you want others to follow your bran, you have to start following them first. You don’t have to follow everyone you meet on Twitter, but following the people who belong to your business community and can add value to you is the right choice. For example, you can track customers, friends, colleagues, affiliates, competitors, related influencers, and people who provide interesting and useful information.
So, start by focusing on the right people. Ultimately, they will start to pay attention to you, especially if you know your customers, and your brand very well.
Sharing is caring
Twitter is an excellent platform for sharing interesting information. You can share blog links, images, videos and quotes that viewers can appreciate, and would be interested in. Creating large amounts of content can be time-consuming, but content expansion is a great way to keep tweets at their best. Pictures are crucial for attracting people’s attention, so add it to your tweets whenever possible. It can also attract the attention of other unconnected users.
Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.
Chris Pirillo
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