When it comes to search engines, everyone knows that Google is a leader in more than 75% of the search market. Google conducts more than 3.5 billion searches every day. Do you know which website has become the second largest search engine in the world? If you guessed Bing, you are wrong, my friend. In fact, the second largest search engine in the world is YouTube. It is the second largest search engine when considering users, searches, and time spent on the website.

For those who aren’t familiar with SEO, it’s easy to focus on well-known search engines like Google and Bing, but YouTube is the world’s second-largest search engine. Adding YouTube SEO to your marketing strategy can have a significant impact on content awareness and brand impact. Knowing how to do SEO on your YouTube profile and videos is a key to success. Indeed, YouTube is a rich free library of information. If you want to learn the basics of macroeconomics with flashy relationships, YouTube is for you. It also provides a platform for unlimited entertainment, music and gives voice to your thoughts.

YouTube – 2^nd largest search engine: How?

Have you ever questioned how to install your Smart TV to internet, fix your wet phone, or DIY for some creativity? Where do you seek the answers from? The best option is “YouTube” because most people want to see the step by step process of getting something done, apart from reading out how to do it (Like from Google). YouTube platform has succeeded in the cable television arena, and has come a long way today to become a powerful search engine. This fact makes YouTube the second largest search engine in the world. You may not know that YouTube performs more than 3 billion searches each month, and upload 100 hours of video every minute. We believe that some of the social media marketing plans for small businesses have YouTube as a brand image.

YouTube search queries exceeded 3.9 billion, growing its searches 35 percent every year. It accounts for 28% of all Google searches. Many companies aim to use search engine optimization (SEO) to make their websites sensitive to search engines and users. You can do this by the help of YouTube, by knowing the right keywords, changing the title and content accordingly.

YouTube – 2^nd largest search engine: Why?

Yes, that’s correct! YouTube is the largest search engine, but the question is: Why?

Since, it also plays an important role in increasing social media and brand awareness, and has the added benefit of showing your brand in vertical video search results. This is also one of the biggest reasons to add video as part of your digital marketing strategy.

Online video marketing is a great tool to educate and interact with your audience. Videos introduce your service and offer an easy way to distinguish yourself from your competitors. Following are the reasons, why YouTube is the second largest search engine today:

• Connect with larger audience: Along with, YouTube being the second largest search engine in the world, it is also a social platform where viewers can like, comment and share their content, expanding it to more audience and giving growth to your business.
• Cost-effective platform: It’s almost free compared to the cost of uploading your content on other runtime platforms. However, given that over 300 hours of video are uploaded to YouTube every minute, it can be difficult to stand out. It is very important not only to upload and search for videos every day, but also to work harder. You can also optimize the video and share it with other marketing activities (social media, websites, email campaigns, etc.).
• Direct traffic to your website: Properly optimized videos should include a link to your business website, to increase the chance that viewers will visit your website to learn more about your business and your services.