Social media marketing: is it the best marketing channel?

Social media marketing uses social networks to connect with audiences, build brands, increase sales, and increase website traffic. This includes posting rich content to social network profiles, listening and attracting subscribers, analyzing results, and advertising on social networks.


SEO services are in great demand in all areas. Business owners can quickly attract customers on all platforms. The strategy is valid for every business in every field. If you have been offering SEO services for a while, you can easily identify a market segment. Where do you get the most customers? Are they all in the same industry? If all customers in your portfolio belong to the same sector or sector, you should pay more attention to this sector

Viral marketing: Is your Content worth getting viral?

What is Viral marketing?

Viral marketing is a way to increase awareness and potential sales of a brand or product, and this information can spread rapidly from person to person. The idea is that users choose what they want to share. Social networks are a natural habitat for this type of marketing because of their speed and ease of sharing. The most common examples today are making emotional, stunning, fun or unique YouTube videos and then posting them on Facebook, Twitter and other channels.

However, viral contamination can be a double-edged sword. It is important to remember that in this activity most controls are in the hands of users and there is a risk of misunderstanding or fake messages. On the other hand, successful viral campaigns can have a surprising effect on brand performance.

How does it work?

Theoretically, viral marketing campaigns are very simple. Create videos and other types of content that appeal to your goals, and publish and promote them online. All you can do is wait for the fuses to blow, and then users will start sharing wildly. In some cases, viral transmission occurs by accident. For example, videos uploaded by private users have suddenly become popular and spread over the Internet.

There are two visible or hidden video branding strategies. In the first case, the user notices that the user is viewing ads or branded content from the beginning, while in the second case, the brand interaction is hidden and only displayed later. When using confidential marketing techniques, be careful to deceive, (we never want to do that) as viral activity can cause adverse effects. Whichever strategy we choose, remember that you won’t be “spammed” or stuck with content. The best strategy is not to find the news over and over, but to find the right time and place, and then start the protections and spread of you viral.

Mind-boggling advantages

  1. One of the features of viral marketing is that users make up a large part of the brand’s work. This significantly reduces distribution costs. No need to buy advertising or image space.
  2. If we really stand out in terms of creativity, we create amazing content for users to decide to share the content and establish a personal connection with your brand. Undoubtedly, this is a very strong brand and awareness tool.
  3. Viral videos on the Internet can be made available to millions of viewers around the world without expensive or extra effort. As a result, even small companies and individuals can become very viral.
  4. Viral marketing reduces the likelihood of brand intervention when social network users decide to participate and share the content. As a result, brand perception and interaction are much better than more traditional ad form.

The viral marketing seeds have already been sown and you can come along with me on this journey.

Ken Poirot

Last Words

There are many other reasons why viral marketing is the star of this world but let’s keep it stuck this way for now and see the magic of this shinning armor spread-out.

How To Use Twitter For Marketing

Whatever your marketing goals are, Twitter is definitely a powerful tool that can help you achieve those goals and grow your business on social medias.

What does SWOT stand for in marketing? Make one now

No matter how much of a pro you think you are at something, there is always one thing which we never looked into – and this one thing always get us into trouble. Imagine washing all the dishes and placing them on a rack only to let them fall at the end. Why did you think they fell? Well, because you didn’t think through their arrangement. Same is the case of marketing. If you don’t follow the analysis of SWOT, you’ll likely be living under a rock and won’t get any fruitful outcomes.


SWOT is an acronym used by business owners to identify their strengths and weaknesses, business opportunities and threats. The term may apply to marketing. Managers see strengths and weaknesses as internal factors and opportunities as external factors. This means that companies can have a direct impact, which can affect their strengths and weaknesses, and improve their way of working. Opportunities and threats are external and companies have little control over the factors that make up these factors.

S for Strength

Strength is the company’s internal factor. These are opportunities and resources that your business needs to give you a competitive advantage. It is important to be aware of this. This way, you can continue to make the best out of your marketing strategies and earn money from where you do well. Examples of marketing SWOT analysis are brand awareness, brand loyalty, a reliable customer base, good packaging and optimized website content.

W for Weakness

Weakness is a bad internal factor. Since some companies do not want to know about these developments, it is difficult to detect flaws. You can’t reveal your weaknesses if you don’t look for them, but as long as you know them, you can take steps to improve them. Examples of weakness include thinking that you offer similar products in extreme markets or getting unreliable services in job offers or nor being as compatible to your competitors.

O for Opportunity

Opportunities are external factors that can be used. At SWOT, this is probably the most profitable area to learn marketing. These are the steps your company takes to improve its position in the market. If competitors make mistakes or defects in their products, this is a great opportunity to attract customers who want to capture market share and turn it into a brand. Opportunities can be more subtle, so it is important to keep up with company’s marketing news and current event news.


T for Threats

The SWOT marketing threat can show how vulnerable a company is to its competitors and industry’s external factors. Threats are areas you want to monitor; I mean closely monitor. Examples of threats include traditional advertising (such as publishing, signage and printing), search engine optimization, pay-per-click advertising, social networking, print and digital Internet capabilities. To counteract this threat, it is important to determine whether the adaptation of this strategy is the right step for a marketing company or will it make you drop down more.

White Hat SEO

Why are there so many results of your search?

Have you ever wondered why you never get what you search for on the search engines, even when it is google? It has everything to do with the user’s search query and how the search engine has ranked the pages according to that query of yours. I found exactly what I was looking for on the 11th page once and trust me I didn’t like it.

What is White Hat SEO?

White hat SEO is the form of tactics and how they are in legal and acceptable line with the terms and conditions of many search engines, with the mother of all, google. It is basically the opposite or antonym of Black hat SEO. For the most part, white hat SEO alludes to any training that improves your inquiry rankings on a search engine results page (SERP) while keeping up the trustworthiness of your site and remaining inside the search engines terms and condition. These strategies remain inside the limits as characterized by Google. Examples on the face of internet of white cap SEO include: 

  • Offering quality substance and administrations 
  • Quick site stacking times and versatile kind disposition 
  • Utilizing distinct, watchword rich meta labels 
  • Making your site simple to explore

There are many strategies that make your white hat SEO work, let’s take a look on them.

The Skyscraper Technique

The skyscraper technique is the easiest to get your hands on and it supports white hat like a charm. All you have to do first is look for all the results that come on the first page with great ranking on the search engine. Read all about it and see what makes them shine. And the last step includes taking notes of whatever they had on their blog or website and making a similar content just like theirs. But keep this one thing in mind that you have to make it look better than theirs.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.

Jill Whalen

Guest Posting Strategy

This is the nice way to enhance your white hat SEO skills which lie deep in you. This one comes with two different options. Either you can maintain a relationship with a different blogger who would post your content on their blog, but for this you will have to make sure that the blog has something in common with you. Apparently, nobody will accept it if you don’t offer anything similar to their posts. 

The other way is you can publish guest posts on authority sites in your niche. But remember, this should be done very carefully because both the options are very different to each other and Google has the authority to penalize your website if something goes wrong. 

Keeping everything in mind is a great way to get started getting known, but just know that the keyword importance, which may sound too old now, still holds the same value and power for you to soar high. So, get up and march on your journey of getting known because no one does it better than you.

Guest Post: Why You Should Care About This SEO Strategy

A Guest blog (also known as a guest post) is the habit of adding another person to a blog post to create relationships and explain information, permissions, and links. Links are an important ranking item of Google. SEO’s visitor blog offers a great opportunity to link back to another site in addition to other marketing topics. Blogs need good content. As an excellent guest blogger, you can build relationships with other bloggers by adding value to others’ blogs. Blogs make up most of the conversations on the Internet, especially on social networking sites like Facebook and Twitter. They can be very powerful. They will get you into good relationships in the matter of SEOs. Using guest posts to make friends with other bloggers will increase their impact in the social networking area and ultimately increase the number of blog subscribers.

The concept is simple. Write an article on your blog based on the requirements of a particular blogger and get a backlink at the bottom of the article, often called the “author box”. Bloggers are interested in posting high-quality content on their blogs to attract new readers and exchange information with existing audiences. This way, the guest blog is a win-win for website owners who want to rank higher in the search engine (requiring links) and bloggers who want to attract more readers to the blog. So, let’s get started with the perks of SEO.

Advantages of Guest Posting

  1. The biggest advantage of guest blogging and why many people spend time on blogs is high quality blog submissions. Many guest posts have been posted on several major blogs, and the money has brought benefits to the online market. Among other related benefits, one of the main advantages is the quality of the transmitted traffic. In most cases, a large blog attracts up to 500 visitors from a guest blog, and sometimes a guest post on a large blog to attract more than 1,000 visitors.
  2. Another important advantage of guest blog is that they help create domains and search engine permissions. For example, by taking this blog as an example, you will not focus on buying a custom SEO strategy or link from other sources. This blog has Google Page rank 4 and was visited by more than 4,000 visitors from search engines. Monthly magazines and even some of the publications are listed on the homepage.
  3. A guest blog that is larger than yours on other blogs is a great way to influence the lives of others and make them impressive for the rest of your life. You may be wondering if you can’t influence your blog, but in fact, connecting with blog authors can attract more people.
  4. With guest blogs, you can easily connect with leading bloggers in niche industries, and when people begin to see your name on every blog, they start to show you the same respect.

Focus on The Long-Term Benefits of Guestposting

Leo Widrich

Use Your Creative Blogs – Blogger Outreach

What Is Blogger Outreach?

The procedure of working with online influencers as bloggers to manufacture a brand representative system, advance new items, procure bona fide notices and get seen by an assortment of new buyers is the new success system in town.

Blogger Outreach is a loyal relationship that enables us to work with bloggers whose internet, audience, content and objective clients are similar to ours. With the aim of building up a relationship whereby the Bloggers will result out in you getting to relate with them in a better way. Just imagine, how good of an impact can we get if people would share their experiences on the related topic with us?

Life on the internet, also known as social media has developed considerably since it previously moved toward becoming standard. As online networking has accomplished a crowd of people on its face because of the popularity it gets, a great deal of what was done previously has been lost in thin air. These old methods— for instance broadcasting the same and exact content to different people, has turned out to be less powerful. Presently like never before, your online life advertising methodology should concentrate on the structure of maintaining relationships with customers and news ways of building them.

While a few advertisers have used social media for the personality support which hits their ego up a notch, bragging about how many likes and followers they have of their productor brand.  They might have traffic on their blogs and all but I always support and recommend that marketing advertisements should focus on the gain of their rankings and how well they are making their relationships grow.

Connections with other websites and blogs is the new currency of this world. It is essential that we evolve through the change and forget about that random email exchanging for links, because trust that trend was literally done in the era of our forefathers.

The Role Of Blogger Outreach – And How Does It Work?

  • When you maintain a relationship with a different blogger and they post your content, ideas or even your product, their readers put an eye out towards it. All this is done just because the other blogger has a reputation which is respected by his reader, so whatever he posts about you, will be encouraged, looked out and known.
  • The readers on the other blogs, which you have by your relationship, get intrigued when they get hit by the different ideas on their known blog. This helps boost the level of overall knowledge and trust. 

But for all this to happen, your blog must handle that value and power in them. Do you need a professional to review or write a well-sculpted blog for you? Visit us now at Writer Innwhere every writing problem has a solution

Conversation is king. Content is just something to talk about.

Cory DoctoroW