What is social media marketing?

Social media marketing uses social networks to connect with audiences, build brands, increase sales, and increase website traffic. This includes posting rich content to social network profiles, listening and attracting subscribers, analyzing results, and advertising on social networks.

The main platforms of the social network (currently) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat.

There are also many tools to manage social networks that allow companies to take full advantage of the social media platforms mentioned above. For example, Tampon is a social media management tool platform that can be successful through social media marketing. If you want to build a brand or grow your business, Social media will definitely help you succeed. According to social media censors, about 96% of marketers are currently dealing with social media marketing, but 85% of respondents are not sure which tool will be best used. Reduce confusion by detailing the benefits of using social networks to drive your business.

Why is it the best marketing channel

Social networking is one of the most cost-effective digital marketing methods to deliver content and increase business visibility or brand visibility. By interacting with a wide audience, implementing strategies on social networks can greatly increase brand awareness. First, create a social media profile for your business and then start interacting with others. Let employees, partners, and sponsors like and share your pages. Simple interaction with people and content will increase brand awareness and business reputation.

Improved SE ranking:

Posting on a social network can bring traffic to your website, but extra effort is required to achieve great success. Search engine optimization is critical to achieve high page rankings and drive traffic to your business website. Although social media does not directly improve search engine rankings, social media censors believe that over 58% of marketers who have used social networks for more than a year will improve their search engine rankings.

Well Customer Satisfaction:

Social media is a network and communication platform. Creating a corporate voice through these platforms is critical for the humanization of the company. Customers value information about commenting on pages and getting personal answers instead of automated messages. The ability to approve all reviews show that we focus on the needs of our visitors and strive to provide the best experience.

Brand Loyalty:

One of the main goals of almost every company is to create a customer base. Since customer satisfaction and brand loyalty are often closely related, it is important to interact with consumers regularly and start connecting with them. Social networks are not limited to branded product displays and advertising campaigns. Customers see these platforms as service channels that can communicate directly with the organization. Generation Y is called the brand’s most frequent customers. Born in the early 1980s and early 2000s, millennials are the largest generation in American history and will soon absorb the online market altogether. Research shows that 62% of brands in this segment are loyal to brands that interact directly with customers on social networks.

Social media is about sociology and psychology more than technology.
Brian Solis